Peer or expert

作者: Hye-Jin Paek , Thomas Hove , Hyun Ju Jeong , Mikyoung Kim

DOI: 10.2501/IJA-30-1-161-188

关键词:

摘要: … To promote prosocial concerns and call attention to social problems, public service … is known about the extent to which a public service announcement (PSA) video will be more effective …

参考文章(54)
Roobina Ohanian, The impact of celebrity spokespersons' perceived image on consumers' intention to purchase. Journal of Advertising Research. ,vol. 31, pp. 46- 54 ,(1991)
Media effects : advances in theory and research Published in <b>2009</b> in New York by Routledge. ,(2009) , 10.4324/9780203877111
Richard E. Petty, John T. Cacioppo, The elaboration likelihood model of persuasion Advances in Experimental Social Psychology. ,vol. 19, pp. 123- 205 ,(1986) , 10.1016/S0065-2601(08)60214-2
Jiangchuan Liu, Cameron Dale, Xu Cheng, Understanding the Characteristics of Internet Short Video Sharing: YouTube as a Case Study arXiv: Networking and Internet Architecture. ,(2007)
Julie L. Andsager, Victoria Bemker, Hong-Lim Choi, Vitalis Torwel, Perceived Similarity of Exemplar Traits and Behavior Effects on Message Evaluation Communication Research. ,vol. 33, pp. 3- 18 ,(2006) , 10.1177/0093650205283099