The prevalence of cost-focused innovation in the development of products for low income markets
作者： Mellisa Naidoo
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摘要: ii Declaration iii Acknowledgements iv Table of contents v List figures viii tables ix Chapter 1:Introduction to the research problem 1 1.1. Definition 1.2. Motivation for 4 1.3. Research scope 5 1.3.1. Emerging markets 6 1.3.2. Mobile telephony in Sub-Saharan Africa 1.3.3. MTN 7 1.3.4. Cost-focused innovation 8 1.4.Conclusion 9 2: Literature review 10 2.
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