Method and apparatus for identifying cross-selling opportunities based on profitability analysis
作者： Shiping Liu , Jenny Yap
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摘要: A method and apparatus for identifying cross-selling opportunities based on profitability analysis in addition to association are provided. With the method, product holding service information is extracted each customer of an enterprise. The or profits then calculated categorized into profit levels. These levels embedded product/service formatted data mining. Data mining performed data. results generating rules. rules that result a net enterprise as determined from levels, identified. used identify customers which products/services rule may be offered.
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