Male Breadwinner Ideology and the Inclination to Establish Market Relationships Model Development Using Data from Germany and a Mixed-Methods Research Strategy

摘要: A pattern found in many marketing systems, “male breadwinning,” is contingent upon overlapping and shared ideologies, which influence the economic organization thus type number of relationships those systems. Implementing a mixed-methods research methodology, this article continues extends previous work macromarketing on interplay markets, ideology, socio-economic organization, family. qualitative study illuminated main ideologies behind male breadwinning model was developed to advance theoretical analysis phenomenon breadwinning. An experiment form vignette subsequently designed administered. The both show interact way individuals make sense them or allow their decisions. results have implications for families markets are organized, such as supply labor men women offerings care-related public private services broader system.