A Novel Evaluation of World No Tobacco Day in Latin America

作者: John W Ayers , Benjamin M Althouse , Jon-Patrick Allem , Daniel E Ford , Kurt M Ribisl

DOI: 10.2196/JMIR.2148

关键词:

摘要: Background: World No Tobacco Day (WNTD), commemorated annually on May 31, aims to inform the public about tobacco harms. Because control surveillance is usually annualized, effectiveness of WNTD remains unexplored into its 25th year. Objective: To explore potential digital (infoveillance) evaluate impacts population awareness and interest in cessation. Methods: Health-related news stories Internet search queries were aggregated form a continuous real-time data stream. We monitored daily coverage for cessation seven Latin American nations from 2006 2011. Results: Cessation peaked around WNTD, typically increasing 71% (95% confidence interval [CI] 61–81), ranging 61% Mexico 83% Venezuela. Queries indicative 40% CI 32–48), 24% Colombia 84% A doubling was associated with approximately 50% increase queries. gain practical perspective, we compared WNTD-related activity New Year’s several cigarette excise tax increases Mexico. greater than approximated 2.8% –0.8 6.3) taxes. Conclusions: This novel evaluation suggests had significant impact popular (media trends) individual (query smoking constantly evolving, our work also model improvement similar initiatives.

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