Emotionate: an emerging research agenda

作者: Karla Straker , Cara Wrigley

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摘要: The creation of value through emotion has been previously explored product design, marketing and consumer hedonics. While the notion is an important driver in business model generation, understanding what customer honestly values why, also needs to be considered. However, role as a source innovation, spanning experience not yet well understood. This research investigates how inclusion will impact design operations. A brief overview relevant literature, gap question, along with future direction this discussed paper.

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