Breaking International Barriers: #ColorectalSurgery Is #GlobalSurgery.

摘要: Colorectal surgeons have lagged behind other professionals in the use of social media. Currently, Twitter is most widely utilized platform for professional purposes among them. Connection and contagion are two key actions that, together with immediate feedback quantifiable impact, favor over networks. In early 2016, a group colorectal launched #colorectalsurgery hashtag and, less than 1 year, ecosystem has incorporated 2,600 users that generated 24,000 tweets 100 million impressions. “Live-Tweeting” surgical conferences by attendees including institutional or society accounts greatly contributed to success initiative. However, there some barriers more wide adoption media, such as misrepresentation non–peer-reviewed data, challenges intellectual property protection, even damage image. Active engagement community may result benefits global surgery through information sharing, interactions, personal branding, research.