作者: Roy A. Bauer , Patrick R. Houston , Jerry Wind , Victor Tang , Emilio Collar
DOI:
关键词:
摘要: The planning and launch of the AS 400 minicomputer gave rise to remarkable transformation IBM, world's largest computer company. This is story 28-month period that saw this international giant shed its rigid bureacracy become a more dynamic flexible organization, capable rapid product development. In addition, book examines business principles guided IBM shows how they can be profitably employed by companies any size improve their development strategies.