Empirische Evidenz der Determinanten des Value in Use bei Professional Service Firms
作者： Christian F. Koof , Marion Büttgen , Giancarlo Sapienza
DOI: 10.1007/978-3-658-02140-5_19
关键词:
摘要: Kundennutzen (engl. Customer Value) ist so etwas wie ein Schlagwort geworden. Akademiker und Praktiker betonen gleichermasen die Bedeutsamkeit des Konzeptes als Schlusselfaktor, um heutzutage erfolgreich auf wettbewerbsintensiven Markten bestehen zu konnen (Jacob et al. 2013; Macdonald 2011). Wie Forschung zeigt, hangt Value untrennbar mit anderen zentralen Marketinggrosen der Qualitat dem Preis zusammen (Gallarza 2011); zudem wird er Voraussetzung von Kundenzufriedenheit -loyalitat angesehen (Eggert/Ulaga 2002; Fiol 2009; Gallarza
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