Scaling the Wall: Factors Influencing the Conditions for Market Entry in the Mobile Data Market
作者： Annemijn F. van Gorp , Carleen F. Maitland , Brian H. Cameron
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摘要: Advances in mobile technology have created a fertile ground for the development of new and innovative information entertainment services. However, road from to commercialization these services is one that currently under construction. In this research, we seek understand relationships between developers powerful network operators dominate industry, which turn shed light on forces shaping diversity sources Internet. To relationships, undertaken research project follow attempts small firm commercialize their service United States. The combines knowledge industry structures with first-hand market entry experience firm. Results derived application an institutional economics theoretical lens indicate informal institutions, technology, power combined create context provision, can be characterized as highly fragmented market. This fragmentation, together power, defines choices must make indirectly determines who will not able enter
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