Roving Focus Groups: Collecting Perceptual Landscape Data in Situ

摘要: Although focus groups are adaptable to unique situations, experts warn that the physical environment in which discussions take place should (a) be free from distractions, (b) neutral, and (c) permit participants face each other. In 2004 2005 authors experimented with roving rural landscape of Michigan (USA). As they moved along a vehicle, discussed features contributed detracted character. Results follow-up survey supported group themes. Such congruence results provides confidence procedure expands interpretation concept, Qualitative procedures rarely used evaluate landscapes. this study provided reliable valid policy-relevant criteria at sufficient detail for planning purposes. The demonstrate technology record discuss pros cons ways improving procedure.