作者: Matthew M. Ferry , Kohinoor Basu , Angel Barnachea Chua , Scott Arthur Roberts
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摘要: A method and system for managing a media advertising enterprise including process workflow capabilities data matching. An EDM (Enterprise Data Management) module can be configured to include set of rules at an level manage disparate disconnected records associated with entity. number unmatched entities that matches respect active entity returned based on fuzzy logic. matching then performed accurately match the parent The put hold if additional information is required performing right after assigning note also added in order place hold. Such optimization mechanism interactively report simple efficient manner.