Strategic Business Alliances between Canada and the Newly Industrialized Countries of Pacific Asia

摘要: Introduction A strategic business alliance (SBA) can be defined as a long term cooperative agreement between two or more companies to pool, exchange and/or integrate specified company resources for achieving some agreed objectives. This broad definition embodies vast array of corporate linkage arrangements ranging from almost an arm's length vendor-customer relationship affiliation just short complete merger. These include joint ventures, cross licensing, reciprocal distribution and promotion arrangements, technology swaps, information agreements, collaborative research programs, sharing complementary assets, product development servicing contracts. Irrespective the form, all SBAs must possess: (a) objective, (b) indicating continuous relationship, (c) distinct identifiable non-equity contributions by both parties, (d) active participation interaction in management parties. Cooperation form ventures agreements have existed many years, but today's portray something qualitatively very different. While traditional linkages tend take place areas peripheral partner companies' core skills competitive strength are formed mostly non-competing companies, often hither-to rivalling order enhance their respective capabilities positions lines operations markets. Yet, at same time, they may face each other competitors different Notable examples alliances General Motors Toyota, Siemens Philips, Canon Kodak, Thomson JVC, Apple Canon, Honeywell NEC, Texas Instruments Hitachi, most recently, I.B.M. Apple, Northern Telecom Motorola. But apart these industry giants, there also thousands sizes strengths. one enter into with another search entrepreneurial market niches, latter looking former source venture capital support innovative ideas. grown exponentially number recent now popular instrument global competition. In Survey Research International survey on 419 U.S. firms 1990, were used over half (51.2%) world wide expansion. proportion exceeded significant margin those modes such acquisitions (36.3%), direct exporting (34.8%), new introduction (34.2%) start-up (18.8%). 1980s, 2,000 European alone (Kraar 1989). proliferation years has definitely been enhanced improved communication linking geographically dispersed underlying driving force is unquestionably realization necessity benefits. The today characterised move towards globalization, escalating requirements development, increased sophistication products rapid technological obsolescence which shortens life cycle. trends forcing reexamine feasibility wisdom methods positioning strategies. Inevitably, come realize that no matter how strong resourceful company, way it advantage every step value added process national markets, nor maintain cutting edge critical technologies required production marketing sophisticated products. There tremendous prohibitive costs, risks time set up research, manufacturing facilities. …