BEHAVIORAL MODAL SPLIT

摘要: A THEORY BASED ON THE CHARACTERISTIC UTILITY OF LANCASTER IS DEVELOPED TO SHOW RATIONAL BEHAVIOR AN INDIVIDUAL COMMUTER IN CHOOSING TRANSPORT MODE MINIMIZE DISUTILITY. COMMUTERS REVEAL THEIR FUNCTIONS BY RESPONDING SEMANTICALLY SCALED QUESTIONS, ADMINISTERED QUESTIONNAIRE. QUESTIONS PROBE SATISFACTION WITH VARIOUS CHARACTERISTICS TWO MODES AND IMPORTANCE SUCH ONE'S DECISION CALCULUS. SEVERAL TESTS THEORETICAL MODEL MODAL CHOICE ARE THEN SUGGESTED UTILIZING SEMANTIC INFORMATION. DETERMINISTIC MODEL, WHICH LINEARLY COMBINES WEIGHTED CHARACTERISTIC, INITIALLY SUGGESTED. YIELDS RESULTS PHILADELPHIA DATA SLIGHTLY BETTER THAN CHANCE. PROBABILISTIC LINEAR ALSO INCLUDES (INCOME, AGE, SEX, ETC.) TRIP AS TEST FOR THEORY. LATTER ESTIMATED DISCRIMINANT ANALYSIS. SECOND CLASSIFY 90 PERCENT USERS CORRECTLY MODE, OPPOSED "BEST GUESS" PROBABILITY ASSIGNMENT 64 PERCENT.