Evolution of the intellectual structure of research on pricing strategy of low cost carriers

摘要: Abstract Low Cost Carriers played a significant role in the evolution of air passengers transport industry. Many researchers showed how, since first experiences Southwest and leading Ryanair EasyJet, dynamics pricing contributed to modify behaviors customers, competitors other stakeholders. Furthermore, liberalization markets enhanced these effects, still requiring certain degree support from governments regulators. Even if lesson learned most successful cases can help identify some general results specific drivers success, framework describe explain different contributions is missing. This paper offers an extensive complete literature review on ' policies, strategies practices current modern trends, trying answer open research questions field. By application Factor Analysis Multi-Dimensional Scaling, this identifies main streams address potential future directions.