Contemporary Issues in Marketing and Consumer Behaviour
作者： Elizabeth Parsons , Pauline Maclaran
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摘要: Theoretical and Practical Context: 1 Introduction: Marketing in the Contemporary Organisation 2 - A History of Thought 3 Postmodern Beyond Socio-Cultural 4 Arts 5 Building Brand Cultures 6 Collectives 7 Gender, Consumer Behaviour Ethical Political 8 Debates 9 Sustainable Green 10 Social Citizenship Technological 11 New Technologies Research 12 The Global Consumer: Future Challenges Prospects for
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