Information Behaviour and Knowledge Acquisition amongst Small & Medium-Sized Tourism Operators

摘要: Objectives: This research aimed to identify the preferred learning channels of small business, information sources relied upon and types required their implications for improving provision utilisation. Approach: An on-line survey was distributed capture perspective businesses across Australia concerning preferences practices gathering approaches learning. A total 259 useable responses were received. Implications: Analysis revealed marketing sales most common type sought respondents indicated that they spend between four eight hours a week accessing information. The Internet heavily used seek day-today operations, whilst over third also longer-term development. Value: paper provides details seeking behaviour business operators in tourism sector. finding are intensive seekers have clear approach is important knowledge advisers who assist businesses. value practitioners academics interested understanding amongst