Strategic Market Management

摘要: PART I: INTRODUCTION AND OVERVIEW.Chapter 1: Business Strategy: The Concept and Trends in Its Management.Chapter 2: Strategic Market Management: An Overview.PART II: STRATEGIC ANALYSIS.Chapter 3: External Customer Analysis.Chapter 4: Competitor 5: Market/Submarket 6: Environmental Analysis Uncertainty.Chapter 7: Internal Analysis.Case Challenges for Part Energy Bar Industry, Competing against Wal-Mart.PART III: ALTERNATIVE BUSINESS STRATEGIES.Chapter 8: Creating Advantage: Synergy Vision vs. Opportunism.Chapter 9: Options.Chapter 10: Options: Value, Focus & Innovation.Chapter 11: Global Strategies.Chapter 12: Positioning.Case Xerox: Early Years, Hobart.PART IV: GROWTH 13: Growth Strategies: Penetration, Product-Market Expansion Vertical Integration the Big Idea.Chapter 14: D iversification.Chapter 15: Strategies Declining Hostile Markets.Case Dove, Intel.PART V: Implementation.Chapter 16: Organizational Issues.Case Challenge Samsung Electronics.Appendix: Planning Forms.Index.