The language of advertising

摘要: Whenever we pick up a newspaper or magazine, turn on the television look at heardings roadsides, are confronted with advertisements. These do more than simply sell product - they work in subtle ways to persuade us accept way of life and pattern our needs that depict. This book is revealing study strategies persuasion advertisers use crucial underlying assupmtions advertising makes. Focusing magazien advertising, authors illustrate reange linguistic visual techniques achieve emphasis special effects. They consider how advertisements single out specific audiences for their address, reveal which advertiser preys beliefs about sex roles prejudices social groups. The Language Advertising not presents results an analysis modern advertising. It seeks throughout equip reader his her own examination ideology functions today.