A quasi-experiment to map innovation perception and pinpoint innovation opportunities along the tourism experience journey
作者： Vanda Veréb , António Azevedo
DOI: 10.1016/J.JHTM.2019.10.003
关键词:
摘要: Abstract This study aims to analyse the role of perceived innovativeness along travellers' journey and, in particular, during planning phase. The main determinants tourism experience are focus this study: level co-creation, authenticity, potential negative events, like unexpected long queues and effects surprise gifts. 116 responses four different online scenarios were collected quasi-experiment. Each scenario resembled a distinct type by manipulating above listed innovativeness. way, clearer understanding could be gained about determinants’ influence on expectations, purchase intention willingness pay. findings confirmed positive correlation between all two outcomes: expectations intention, but not latter does change significantly due customer reviews/updates neither as result or events journey.
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