Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

摘要: The leading introductory book on data mining, fully updated and revised!When Berry Linoff wrote the first edition of Data Mining Techniques in late 1990s, mining was just starting to move out lab into office has since grown become an indispensable tool modern business. This new editionmore than 50% revisedis a significant update from previous one, shows you how harness newest methods techniques solve common business problems. duo unparalleled authors share invaluable advice for improving response rates direct marketing campaigns, identifying customer segments, estimating credit risk. In addition, they cover more advanced topics such as preparing analysis creating necessary infrastructure at your company.Features updates best practices using solving problemsCovers technique every chapter along with clear, concise explanations apply each immediatelyTouches core techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival moreProvides performing simple tools ExcelData Techniques, Third Edition covers successive then demonstrates can that improved marketing, sales, support get immediate results.