A marketing perspective on the rise of China: monopoly, politics and value

摘要: AbstractAs researchers in the social sciences seek an understanding of spectacular rise China, seemingly counterintuitive stance autocratic regime attaining such sustained economic performance challenges multiple analytical frames. The relatively ponderous responses United States and Europe to recent global conditions, democratic uprisings Arabic states, further represent a glaring contrast. While marketing literature is rich particulars specific management issues China market, no analysis from discipline has attempted provide broad, distinctly contribution phenomenon. Choice fundamental construct underpinning theories politics, economics marketing, though it notably absent Chinese politics. changing relationship between markets, business government reveals question that clearly important marketers, challenging boundary case for management.