Developing mission statements which work

作者: Mark C. Baetz , Christopher K. Bart

DOI: 10.1016/0024-6301(96)00044-1

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摘要: Abstract A mission statement is potentially an invaluable tool for formulating and implementing organization's strategy. This article reports on a survey of large Candian firms to determine the prevalence statements how they are created used. Most had statement, top management group was most involved in its creation, it used variety purposes, majority were satisfied with process has create it.