Why Australian Merchants Aren't Adopting E-Money

摘要: The level of usage modern e-money systems in Australia remains low, despite potential benefits and widespread use internationally. This study investigated the characteristics Australian products perceived as most problematic by merchants. Forty-one merchants accepting online 41 alternative payments methods identified which a series product would require improvement before either initial adoption or more prominent be undertaken. It was found that using primarily required higher consumer participation lower price, but were relatively satisfied with levels usability number features offered. In contrast, without any experience distrusted them, information about their they made decision to adopt. lends support ‘bundle goods’ view rather than pure price ‘rational consumer’ theory an explanation for behaviour. ACM Classification: J.1 (Administrative Data Processing – Finance)