Consumer perceptions of beer products at the point of purchase
作者： Stian Veldman
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摘要: i ACKNOWLEDGEMENTS ii LIST OF FIGURES iii TABLES iv CHAPTER ONE: NATURE AND SCOPE STUDY 1 1.1 BACKGROUND INTRODUCTION 1.2 PROBLEM STATEMENT 3 1.3 OBJECTIVES THE 4 1.3.1 Primary objectives 1.3.2 Secondary 5 1.4 1.5 RESEARCH METHODOLOGY 1.5.1 Literature study 6 1.5.2 Empirical 7 1.5.3 Data collection and outcomes 8 1.6 LIMITATIONS 9 1.7 LAYOUT 10 1.8 SUMMARY 11 TWO: CONSUMER PERCEPTION IN RELATION TO BUYING BEHAVIOUR 12 2.
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