Data Mining Techniques: For Marketing, Sales, and Customer Support

摘要: From the Publisher: Data Mining Techniques thoroughly acquaints you with new generation of data mining tools and techniques shows how to use them make better business decisions. One first practical guides data, it describes for detecting customer behavior patterns useful in formulating marketing, sales, support strategies. While database analysts will find more than enough technical information satisfy their curiosity, technically savvy marketing managers coverage eminently accessible. Here's your chance learn all about leading companies across North America are using beat competition; each tool works, pick right one job; seven powerful - cluster detection, memory-based reasoning, market basket analysis, genetic algorithms, link decision trees, neural nets, prepare sources mining, evaluate results get. Data quickly easily tap gold mine solutions lying dormant systems.