The Relationship between Customer Satisfaction and Customer Loyalty in the Banking Sector in Syria

摘要: A large number of studies on customer satisfaction and loyalty have been conducted in marketing over the years. Customer is a crucial factor for bank  success it has possibility to influence loyalty. From theoretical perspective very important investigate which factors satisfaction. This paper analyzes basic factors  affects towards services Bank. study adopted empirical research design sample size 401 respondents who were customers different banks Syria. Data collected through survey questionnaires related expectation ,price fairness , . analyzed by using AMOS 18. The reviews current academic literature tries identify antecedents findings from this also provide managerial implications. Keywords: bank, satisfaction,