The Emergence of Supermarkets with Chinese Characteristics: Challenges and Opportunities for China's Agricultural Development

摘要: The supermarket revolution is spreading faster in China than anywhere else the world. Supermarket sales are growing by 30-40% per year, 2-3 times other developing regions. This development has been driven factors shared countries as well China-specific policies. It presents opportunities for Chinese agricultural producers to diversify into activities with higher income prospects, and procurement systems move dealing directly farmers. However, managers face several unique challenges: average farm size small farmers not organised. Hence, whole supply chain must be upgraded, government policy rural programmes have an important role this.