The Innovation Imperative: Strategies for Managing Product Models and Families

摘要: Manufacturing firms are faced with the unruly challenge of global markets demanding product innovation and extensive diversification simultaneously. Through case studies strategies, The Innovation Imperative shows companies how to increase profits compete more effectively on a scale by managing families. While have traditionally focused strategies for single model introduction, this innovative book develops manage families achieve higher level competitiveness. Using graphs, tables examples from actual companies, manufacturing can cope dynamic change through such as: Virtual design; agility; Agile supplier relations.