Corporate social strategy as a key to sustainable business

作者: Jan-Derick Nel

DOI:

关键词:

摘要: Corporate social responsibility is a subject that of concern to most companies operate on large scale today. This assignment looks at corporate understand how this fits into company There short overview the history better underlying factors and determine importance responsibility. Attention given argument current approach adhere because pressure. also focus relationship between business society establish can view its responsibilities. The example Shell used show under immense pressure develop sustainable practices ensure they remain profitable. After main discussion some important points are mentioned in conclusion clarify case for strategy.

参考文章(33)
Ryuzaburo Kaku, The path of kyosei. Harvard Business Review. ,vol. 75, pp. 55- 63 ,(1997)
Roger L Martin, The virtue matrix. Calculating the return on corporate responsibility. Harvard Business Review. ,vol. 80, pp. 68- 132 ,(2002)
James M. Childs, Ethics in business : faith at work Fortress Press. ,(1995)
Stephan Schmidheiny, Philip Watts, Charles O. Holliday Jr, Walking the Talk: The Business Case for Sustainable Development ,(2002)
Joseph Moses Juran, Juran on planning for quality ,(1988)
Frederick D. Sturdivant, Heidi Vernon-Wortzel, Business and Society: A Managerial Approach ,(1990)
Andrea Giampetro-Meyer, Timothy Brown, S.J., M. Neil Browne, Nancy Kubasek, Do We Really Want More Leaders in Business Journal of Business Ethics. ,vol. 17, pp. 1727- 1736 ,(1998) , 10.1023/A:1006092107644
Clarence Cyril Walton, Corporate social responsibilities Pickering & Chatto. ,(1967)
Milton Friedman, Capitalism and Freedom ,(1962)