作者: Douglas Macbeth
DOI: 10.1016/S0263-2373(02)00059-2
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摘要: Abstract The article will examine an extended case study (over 14 years) of the challenges operating a mode 2 academic research project (which generated unique diagnostic tool for use in business to relationships) and then converting theory into practical application which has been used successfully over 150 companies. process be discussed difficulties managing operational management agendas along with need do rigorous work examined.