An Exploratory Study of Integrating Interactive Technology into the Marketing Curriculum

摘要: The purpose of this article is to suggest ways use interactive technology in the classroom and examine educational outcomes doing so. This will be related teaching marketing courses international module within business courses. It has been used many diverse types settings could integrated into any discipline. study its was conducted at an AACSB-accredited midwestern university with 177 students, both graduate undergraduate. findings indicate that increases student participation, recall understanding material, team-building skills, enjoyment course learning process itself. Suggestions for other curriculum which might effectively are offered.