Why IT Fumbles Analytics

摘要: As managers seek to exploit the tremendous amounts of data now available from internal and external sources, they're likely use approach they with all their IT projects-that is, they'll focus on building deploying technology time, plan, within budget. That works for projects designed improve business processes increase efficiency, but when it comes extracting valuable insights using information make better decisions, need a different mind-set. A big or analytics project is be smaller shorter than conventional initiative, such as installing an ERP system. It's also more like scientific research. Commissioned address problem opportunity, frames questions, develops hypotheses, then experiments gain knowledge understanding. The authors have identified five guidelines taking this voyage discovery: � Place users-the people who will create meaning information-at heart initiative. Unlock value by asking second-order questions giving teams freedom reframe problems. Equip cognitive behavioral scientists, understand how perceive problems analyze data. Focus learning facilitating sharing, examining assumptions, striving cause effect. Worry about solving technology.