Towards the Tradeoff Between Online Marketing Resources Exploitation and the User Experience with the Use of Eye Tracking
作者： Jarosław Jankowski , Paweł Ziemba , Jarosław Wątróbski , Przemysław Kazienko
DOI: 10.1007/978-3-662-49381-6_32
关键词:
摘要: Online systems are often overloaded with marketing content and as a result, perceived intrusiveness negatively affects the user experience evaluation of website. Intentional unintentional avoidance commercial creates need for compromise solutions from both perspective business goals. The presented research shows unique approach to search tradeoffs between editorial intensity components use eye tracking multiple-criteria decision analysis methods.
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