Countering Craving with Disgust Images: Examining Nicotine Withdrawn Smokers' Motivated Message Processing of Anti-Tobacco Public Service Announcements

摘要: There is a lack of research examining whether smoking cues in anti-tobacco advertisements elicit cravings, or this effect moderated by countervailing message attributes, such as disgusting images. Furthermore, no has examined how these types messages influence nicotine withdrawn smokers' cognitive processing and associated behavioral intentions. At laboratory session, participants (N = 50 nicotine-deprived adults) were tested for recognition memory 12 varying depictions disgust content. Self-report urges intentions to quit measured after each message. The results from experiment indicated that cue activated appetitive/approach motivation resulting enhanced attention memory, but increased craving reduced Disgust also aversive/avoid combination content resulted moderate amounts intentions, led heart rate acceleration (indicating defensive processing) poorer These data suggest order counter prolong abstinence, should omit include disgust. Theoretical implications are discussed.