Strategic signaling and new technologically superior product introduction: a game-theoretic model with simulation
作者： Madjid Tavana , Debora Di Caprio , Francisco J. Santos-Arteaga
关键词:
摘要: User acceptance of technology is essential to determine its success. The current paper incorporates the main properties models (TAMs) developed by management scholars into a pre-commitment signaling duopolistic framework, where two competing firms must decide level technological improvement products being introduced. As result, corresponding equilibria games will be determined demand-based factors, providing novel approach and complementing supply-based economic operational research in literature. proposed model simulated numerically illustrate strategic optimality update process smartphone tablet characteristics defined Apple Samsung as market developed.
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