Issues affecting the acceptance of hydrogen fuel

摘要: Abstract While the topic of hydrogen as an alternative vehicle fuel is gaining increasing attention internationally, one significant aspect its introduction has been given less than others: public acceptance such a new technology and fuel. After reviewing existing literature on acceptance, risk perception customer satisfaction, this paper describes development model that illustrates important aspects in influencing person's attitude towards product. “Values”, “wants” “perception” are three components found to influence they themselves affected by “social background” “experience”. Suggestions then how use marketing methods, education projects product exposure order maximise likelihood successful