Marketing in the bus industry: A psychological interpretation of some attitudinal and behavioural outcomes
作者： J.R. Beale , P.W. Bonsall
DOI: 10.1016/J.TRF.2006.11.001
关键词:
摘要: … method used in the study described in this paper it should be possible to design a study to test the power of TPB and ELM as an explanation of the effect of marketing interventions. …
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