Let Them Play! Active Learning in a Virtual World

摘要: In this research, the authors introduce Second Life in undergraduate marketing courses to evaluate its impact on learning. Following principles of active learning, they conducted two studies “observing-reflection” and “observing-doing-reflection” which a total 201 students participated. Findings show that who feel is more game-like easy use report greater effectiveness When “doing” incorporated learning activity, enjoyment outcomes improve significantly.