Taking it to the Top: A Lesson in Search Engine Optimization
作者： Mark Frydenberg , John S. Miko
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摘要: Search engine optimization (SEO), the promoting of a Web site so it achieves optimal position with search engine's rankings, is an important strategy for organizations and individuals in order to promote their brands online. Techniques achieving SEO are relevant students marketing, computing, media arts, other disciplines, many college courses have begun include as part curricula. This paper describes exercise learning about that mimics popular online event known contest. Contest participants implement variety techniques achieve top assigned word or phrase results. also examines benefits such provides.
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