Why does franchisor social responsibility really matter
作者： Yong-Ki Lee , YongSook Nor , Juwon Choi , Sally Kim , Sangho Han
DOI: 10.1016/J.IJHM.2015.10.006
关键词:
摘要: Abstract This study examines the impact of franchisor social responsibility (FSR) and image on franchisees. Based prior research, hypothesizes that FSR influence qualities relationship with franchisees (e.g., franchisee trust, satisfaction). The model was tested data collected from food service in South Korea. finds are critical for building franchisees’ trust franchisor, which affects satisfaction their long-term orientation. We offer several implications related to findings.
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