Dairy Agro-Industry in Brazil and Transnational Corporations: An Analysis of the Opportunities and Challenges

摘要: There have been challenges and opportunities for domestic foreign capital during Brazil's recent development. For the dairy products sector, consistent with strategies of differentiation segmentation within market. The major challenge has an attempt to reduce costs while increasing quality inputs. This paper analyzes principal transnational corporations in Brazilian agro-industry. It also addresses competition issues industry as well government's industrial policies sector. 1990s were remarkable respect social economic transformations Brazil, which mostly result liberalizing policies. sought modernize economy boost its production by deregulating structures called snags, remnants previous developmental that included state intervention. increase real minimum wage a decrease unemployment rate since year 2000. Brazil is currently important emerging country international market, process created environment challenges. Regarding world economy, characterized productive financial globalization, marked progressive degree territoriality regards activities. effects these led entire sectors develop their activities global resources rather than depending on national contributions. According Goncalves (1998), globalization caused number factors including technological, systemic institutional changes. Considering this change scenario, it worth mentioning companies left unfavorable position terms accessibility due protectionist policy government (subsidies market reserves) prior 1988 Constitution, delay investments technology lack training skilled laborers. agro-industry sector not immune changes occurred over last 20 years. seen moments crisis, such opening deregulation from 1980 1990, growth, following reorganization after witnessed recovery. Martinelli (2000), regarding governments policies, we can see profitability parameters rose at end 1980s linked production, trade, processing milk. These increases price