Measuring Attitude toward the Brand and Purchase Intentions
作者： Nancy Spears , Surendra N. Singh
DOI: 10.1080/10641734.2004.10505164
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摘要: … They suggested that attitude be measured with bipolar affective or evaluative dimensions relative to an attitudinal object and that behavioral intentions be measured by the subjective …
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researchgate.net 参考文章(81)
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