Business models to offer customized output in electronic commerce

摘要: Seller-driven business models (e.g. online bookstores) have been successfully implemented and concretized in Electronic Commerce both practice science the last years. In contrast to this we can depict that more customer-driven are beginning. One major problem of customizable products services be found adaptation human advisory activity which is inevitable traditional sale. For reason customization customer's view corresponding electronic markets. Main focus will on improvement communication interface between customer seller order better specify output, especially for output. At point suggest an IT-enabled consulting component creates predictions specification by using association rules.