Gender and image sharing on Facebook, Twitter, Instagram, Snapchat and WhatsApp in the UK: Hobbying alone or filtering for friends?

摘要: Despite the on going shift from text-based to image-based communication in social web, supported by affordances of smartphones, little is known about new image sharing practices. Both gender and platform type seem likely be important, but it unclear how. The paper aims discuss these issues.,This surveys an age-balanced sample UK Facebook, Twitter, Instagram, Snapchat WhatsApp sharers with a range exploratory questions use, privacy, interactions, technology use profile pictures.,Females shared photos more often overall images frequently Snapchat, males particularly for hobbies. Females also tended have privacy-related concerns were willing, principle, share pictures their children. interacted through others’ liking commenting them. genders used supporting apps different ways: females applied filters posted albums whereas retouched photo organising apps. Finally, alone pictures.,Those designing visual web strategies reach out users should consider ways which platforms are optimise message target audience.,There clear differences strategies. Overall, may tend informational relationship-based, skills or needs.,This first detailed survey electronic practices systematically compare current generation platforms.