Consumers’ Perceptions and Attitudes Towards Advertising on Facebook in Malaysia
作者： Azizul Yadi Yaakop , Marhana Mohamed Anuar , Khatijah Omar , Alphonsus Liaw
DOI: 10.2139/SSRN.2183787
关键词:
摘要: … the online factors that influence consumers’ perceptions and … factors that significantly influence consumers’ attitudes towards … dimensions that may draw consumers’ favourable attitudes …
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