The Influence of Network Exchange Brokers on Sustainable Initiatives in Organizational Networks

摘要: Ethical sourcing and socially responsible purchasing is increasingly on the business agenda, but developing implementing policy practice across a global network of suppliers challenging. The purpose this paper to expand theory nature linkages between firms in social network, specifically postulating how ties organizations can be configured facilitate development, diffusion, adoption sustainability initiatives. development provides lens with which view influence firm’s structural embeddedness its organizational developing, diffusing adopting focus brokers who various alignments help bridge focal initiatives distant or disconnected stakeholders firm trying reach. engage these by sharing knowledge information regarding incorporating localized needs into better diffusion adoption. theoretical contribution manuscript novel perspective networks. This allows for greater explanatory power achieve sustainable outcomes that meet broad base stakeholder diverse expansive network.