The Essential Persona Lifecycle: Your Guide to Building and Using Personas

摘要: Personas play an essential role in the development of successful products. Without creating profiles target customers and studying them throughout your product lifecycle, it?s impossible to truly understand user need, context, pain points. The Essential Persona Lifecycle is easy-to-reference guide on persona creation, use, evaluation. Whether you are a student or UX practitioner, if developing products that people intended this book for you. *Practical immediately applicable how-to reference building using personas - from planning, creating, launching, evaluating, determining ROI *Invaluable gives quick incorporating into process *Features all material its parent book, Lifecycle, as quick, at fingertips companion Table Contents Introduction: Lifecycle Phase 1: Planning Effort Phase 2: Creating Personas Phase 3: Launching Communicating 4: Using 5: ROI Reuse Personas Conclusion