A Longitudinal Study of Herd Behavior in the Adoption and Continued Use of Technology
作者： Heshan Sun ,
DOI: 10.25300/MISQ/2013/37.4.02
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摘要: Herd literature suggests that people tend to discount their own beliefs and imitate others when making adoption decisions and that the resulting adoption decisions are fragile and can be easily reversed during the postadoptive stage. This helps explain why the adoption of a number of new technologies—from Amazon's Kindle, to Apple's iPod,¿ Phone, and iPad, to various types of Web 2. 0 technologies—appears to have adoption patterns similar to those of new fashion trends (ie, an initial en masse acquisition followed by subsequent …
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