Sales Distortion In Heterogeneous Cooperatives

摘要: We show that the internal conflicts in cooperatives can distort sales and reduce marketing of high-quality products. The arise because modern agricultural must implement farm-level differentiation to meet requirements from market segments, e.g. consumers focusing on animal welfare. When standard producers hold majority vote cooperatives, they are reluctant promote specialty products first best levels even though this does not affect will therefore tend under-produce